Studying The Digital Future:A New Set Of Rules For Mobile Marketing
An insightful look at media consumption among teenagers, called Generation Z, ranging among 16 years to 24 years of age.
A critical analysis of how media will be consumed in future and how businesses, especially the publishing media, need to immerse themselves in the trends.
10 important things to know about media habits of teenagers:
1 - No Newspapers
12 to 24 year olds do not read newspapers; they may read a few magazines, but most likely only specialist magazines not news magazines. Jeffrey believes we are just starting what will become a huge consolidation of print media, with probably only 3 to 4 major newspapers remaining in the US, 2 in UK, and just a handful of global news brands.
2 - Television on their own time
Generation Z will never watch TV on someone else’s schedule. With services such as Tivo, internet video, and media file sharing, the idea of being constrained to watch a certain program at a set time makes no sense to them.
3 - Mobile only
They don’t own a landline phone, and probably never will (they don’t own a watch either, it’s all in the mobile).
Read the full article here: http://www.mobiadnews.com/?p=3703
