Interactive Marketing Trends: Wimbledon - Strawberries, cream and augmented reality balls...
Android continues its meteoric raise to fame with yet another augmented reality app, this time by IBM. Pointing the device's camera to a court at Wimbledon will return the court number, but also information on the current match and matches to come.
This is too cool to be true. Yet, it is...true.
Want to know where the strawberries & cream stand is? Done.
Any spare seats on court 12? Done.
Shortest queue at the loos? Done.
Heads up to Ogilvy for yet another fantastic mobile marketing campaign.
