Bring your mobile campaign to life, virtually: the insider’s guide to augmented reality | mobiThinking

via mobithinking.com
Answering these questions and insights into futuristic mobile marketing campaigns used today!
What is Augmented Reality and where did it come from?
How does AR work? And what does it involve?
How can AR be used by mobile marketers or content providers?
What do consumers need to do to take part?
Our mobile phones have become the gateway to a digital frontier never witnessed before. Businesses need to be alert and up to speed to engage an extremely captive audience.


