Can Pet Shop Boys make QR Codes popular?
via youtube.com
Unfortunately, it doesn't seem so.
mobile marketing musings that matter from across the globe.
Designing useful mobile services for Africa
If you're a big Internet company and wanted to develop useful mobile services for African countries, how do you find out what the people in Africa would search for on the Internet if they have never used it before? Well, in Google's case, you just go right ahead and ask.
From Google's Blog: "In early 2008 we set out with colleagues from Google.org, Grameen Applab and MTN (a network carrier in Uganda) with this challenge in mind. Our research needed to be able to assess the feasibility of delivering information via mobile in Uganda as well as evaluate the content "appetites" of local people. Since no search engine existed for testing, we did the next best thing: We decided to mimic the experience of using a search engine using human experts."
What they set out to do is to go to a number of locations and engage with a diverse section of the population asking individuals if the would be keen to participate in the study.
If the person agreed, he was simply handed a mobile phone and asked to send a text message of any question he'd like answered.
"The text message was then routed to a control room we'd set up in Kampala where a human expert read the text message, typed a response, and sent it back via SMS to the person who asked the question."
This SMS service was launched in Uganda last week..."Our research enabled us to observe first-hand how people instinctively wanted to interact with a mobile phone. We let people select the language they wanted to use. We gained deep insights into the way people formulate their questions and what questions really matter to them. On top of that, we saw the excitement on people's faces when they got their first-ever search results, and we realized that some of the information we could deliver to these users, such as health information, has the power to truly change lives."
For the entire article, follow this link: http://googleblog.blogspot.com/2009/07/designing-useful-mobile-services-for.html
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Move Over GPS, Here Comes the Smartphone
via nytimes.com
From NYTimes: "The smartphone is already the Swiss Army knife of the digital age — a quick flick of the finger can transform it into a camcorder, Web browser, gaming device or music player. For many consumers, the Apple iPhone and its competitors are versatile enough that they can get by without separate cameras and laptops.
Now the smartphone is beginning to displace yet another stand-alone device — the GPS receiver — as a convenient way for drivers to get directions to unknown destinations."
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Studying The Digital Future:A New Set Of Rules For Mobile Marketing
via mobiadnews.com
An insightful look at media consumption among teenagers, called Generation Z, ranging among 16 years to 24 years of age.
A critical analysis of how media will be consumed in future and how businesses, especially the publishing media, need to immerse themselves in the trends.
10 important things to know about media habits of teenagers:
1 - No Newspapers
12 to 24 year olds do not read newspapers; they may read a few magazines, but most likely only specialist magazines not news magazines. Jeffrey believes we are just starting what will become a huge consolidation of print media, with probably only 3 to 4 major newspapers remaining in the US, 2 in UK, and just a handful of global news brands.
2 - Television on their own time
Generation Z will never watch TV on someone else’s schedule. With services such as Tivo, internet video, and media file sharing, the idea of being constrained to watch a certain program at a set time makes no sense to them.
3 - Mobile only
They don’t own a landline phone, and probably never will (they don’t own a watch either, it’s all in the mobile).
Read the full article here: http://www.mobiadnews.com/?p=3703
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Reinstatement of $90M lawsuit against Simon & Schuster may affect SMS marketing
Laci Satterfield filed a lawsuit after her young son is said to have received a text message in the middle of the night warning him that the “next call you take may be your last.” The text was a promotion for Stephen King’s new book, “The Cell.”
Click on the Image to read the full article.
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Ad-funded MMS revenues to hit $87 million by 2014
A report from Juniper Research, released today announces revenues from ad-funded multi media services via mobile are projected to hit $87 MILLION in five years.
We're slowly becoming accustomed to a 'real' web experience made possible by extraordinary advances in mobile telephony.
Due in no small part to social networking's rise to fame with Facebook and Twitter leading the way, mobile phone designers had to shape up or ship out. And boy, did they come to the party in style.
3G is slowly becoming old news, while many people still haven't yet even experienced the pure luxury that it brings. Where once the advances in computing outshone user adoption, there is a growing breed of young guns absolutely digesting every piece of technology, hacking, customizing and ultimately setting the demands for future builds.
What we've experienced with the internet during the last couple of years, ever since that dreaded 2.0 world was coined, might not even compare to the evolution of mobile we are experiencing now.
It won't be long until marketing and advertising through this medium will become second nature.
For the official Juniper Research report, visit this link: http://www.juniperresearch.com/shop/viewpressrelease.php?id=178&pr=145
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Interactive Marketing Trends: Wimbledon - Strawberries, cream and augmented reality balls...
Android continues its meteoric raise to fame with yet another augmented reality app, this time by IBM. Pointing the device's camera to a court at Wimbledon will return the court number, but also information on the current match and matches to come.
This is too cool to be true. Yet, it is...true.
Want to know where the strawberries & cream stand is? Done.
Any spare seats on court 12? Done.
Shortest queue at the loos? Done.
Heads up to Ogilvy for yet another fantastic mobile marketing campaign.
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Bring your mobile campaign to life, virtually: the insider’s guide to augmented reality | mobiThinking
via mobithinking.com
Answering these questions and insights into futuristic mobile marketing campaigns used today!
What is Augmented Reality and where did it come from?
How does AR work? And what does it involve?
How can AR be used by mobile marketers or content providers?
What do consumers need to do to take part?
Our mobile phones have become the gateway to a digital frontier never witnessed before. Businesses need to be alert and up to speed to engage an extremely captive audience.
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